CSR is an old-fashioned idea that needs to be upgraded
It looks good. It sounds good. It’s the ‘right’ thing to do and it gets the media out of their face. For companies to take CSR seriously, it has to be integrated into the DNA of the enterprise. Companies need to say: We want to make money, sure, but we also care about our effect on society and the environment. And that comes through in the kinds of jobs we provide, the kinds of products we make and the ways in which we use resources.
The Millennial generation has seen a lot of natural disasters, political disasters and corporate disasters. They think the world is screwed up. They feel personally responsible, and they feel empowered to create change. It’s a pattern of enlightened self-interest.
The idea that companies don’t have any independent ethical responsibility for the consequences of their actions on the environment and society just doesn’t make sense. It is an outmoded view to say that one must rely only on the government and regulation to police business responsibilities. What we need is re-conception of what the purpose of business is.
In short: CSR = WIN-WIN a Green’ GO
If you have any queries concerning Forest of Peace or its project iCTET – CSR please visit our FAQ page and read it carefully or, if you need more details, please contact us with email iCTET [at] forest-of-peace [dot] org or contact our iCTET trustee directly iCTET [dot] trustee [at] forest-of-peace [dot] org.
We are looking forward replying to all your questions as soon as possible.